The Soft Stuff: Alcohol-Free Innovations
Young people are drinking less. A survey for YouGov showed that 44% of 18 to 24- year-olds say they occasionally or regularly choose low-alcohol or alcohol-free drinks, up from 31% in 2022. There’s no hard-and-fast rule as to why we’re seeing this change, but researchers reckon there’s a mixture of factors at play, from people